As the post-90s and post-95s start to dominate the new consumer trend, the consumer psychology of "expensive quality is good, but if it is broken, continue to use" has long since become a thing of the past. Now that people¡¯s happiness threshold for the quality of goods is raised, young people pay more and more attention to the product experience, and care about the freshness, niche and high quality that products can bring to them. This kind of consumer psychology is fully manifested when new species appear.
Recall that in 2014, when everyone was just getting familiar with the fluency of smartphone 4G networks, the release of the first generation of Xiaomi bracelets ushered young people in China into a new era of technological products. At that time, the domestic smart wearable industry was still blank, and the leading software "keep" in the health and sports industry had not yet been launched. The appearance of the Xiaomi bracelet tells everyone, "Wear it and you will know your steps and sleep status." With these novel and fun features, and the high cost-effective price of tens of yuan, the Xiaomi bracelet has won the favor of many young consumer groups.
What kind of smart wearable products can capture the hearts of users After 2015, the original Apple watch was released and keep went online. In the following years, the smart wearable and health sports APP industry began to show a booming scene. When consumers have more choices, products want to capture the hearts of users. Only from the user's point of view, constantly update and optimize the product function design, can it highlight its product strength surrounded by many homogenized products.
Take a heart rate smart watch widely used in the market at that time as an example. Although users can obtain their own heart rate parameters by wearing the smart watch, for the wearer, the strap does not fully fit their own wrist size, which affects The user's sense of experience, only through product optimization, can we get more suitable people. At that time, a company called Weike Technology applied for a utility model patent technology for "a smart watch that can measure heart rate." According to the information found on the patent information website, its purpose is to provide a smart watch that can measure heart rate. It has the advantage that the length of the strap can be adjusted arbitrarily. In order to achieve the above purpose, the utility model provides this technical solution:
"A smart watch capable of measuring heart rate, comprising a dial, a first strap and a second strap connected to the dial, the first strap is fixedly connected to an extension with straight teeth, and the second strap is far away One end of the dial has a cavity into which the extension part is inserted. The second watchband is provided with a rigid shell into which the extension part is inserted. The rigid shell is rotatably connected with the extension on the side away from the human body. A manual gear that engages with the straight teeth of the part."
What kind of smart wearable products can capture the hearts of users After adopting the above technical solution, the length of the watchband can be adjusted accurately, which can adapt to different thickness of wrists, and has a wide range of use. In addition, the watchband is made of soft material, and the rigid shell can provide support for the adjustment of the watchband, making the adjustment more stable. . The elongated part includes a soft rack, which has good softness and will not cause discomfort to the wearer.
In addition, a fixed shaft fixedly connected to the manual gear is penetrated at the shaft center of the manual gear. A sliding groove for the fixed shaft to move up and down is opened on the rigid housing to limit the fixed shaft in the length direction of the rigid housing. While the rack and pinion transmission structure makes the adjustment more stable, it can also achieve the effect of adjusting the length of the strap in a more precise range. At the same time, the strap and the dial can be detachably connected. When the strap or the dial is damaged, the two can be disassembled and replaced.
Smart wearable devices have developed to this day, among which the functions of smart bracelet watches are basically improved and strengthened around the core functions of physiological indicator monitoring, sports data collection, and mobile phone linkage. In the future, with the implementation of the Internet of Things and 5G, smart wearable devices are bound to usher in diversified development directions and functional subdivisions. By then, how should smart wearable products capture the hearts of users? It may be difficult for us to judge from today's perspective, which is also one of the charms of technology.
