Morse Micro, the fabless semiconductor company reinventing Wi-Fi for the Internet of Things (IoT), today announced expansion in Asia and the addition of three sales executives. Morse Microelectronics Asia will support local teams and customers in fast-growing Asian regions such as Greater China, South Korea and Japan.
The new executive team will focus on growing the Wi-Fi CERTIFIED HaLow customer base in their respective markets, attracting and developing partners for Wi-Fi modules and reference designs, and expanding distribution channels, among other key businesses.
Michael De Nil, co-founder and CEO of Morse Microelectronics, said: "This is an important milestone in Morse Microelectronics' international growth strategy and reflects the adoption of Wi-Fi by customers throughout the Asia Pacific region. The speed of HaLow for a range of low-power, long-range IoT applications. The extensive experience of the new members of the Morse Microelectronics team will help increase the customer base and market penetration in Asia Pacific as an innovative Wi-Fi CERTIFIED HaLow solution market leader, and we want to continue to expand our global presence."
Local team principals:
ˇń Vice President of Business Development and Manager of Korea: Park Sung-jin. Sung Jin Park has 25 years of experience in the semiconductor and telecommunications industries, having held product marketing and sales positions at NXP Semiconductors, Broadcom and Intex Semiconductors (TDK).
ˇń Manager of Greater China: Zhang Ruiyang. Zhang Ruiyang has more than 15 years of experience in Wi-Fi chip sales in Greater China, having worked for Broadcom and later Cypress.
ˇń Japan Country Manager: Kenren Tanaka. Tanaka has 25 years of semiconductor sales experience in Japan and the United States, having worked for Microchip and Wolfspeed.
the images are: Park Sung-jin, Zhang Ruiyang, Tanaka Kenren
Morse's comprehensive Wi-Fi HaLow portfolio includes the industry's smallest, fastest and lowest power IEEE 802.11ah compliant SoCs. The MM6104 SoC supports 1MHz, 2MHz and 4MHz channel bandwidth. The higher performance MM6108 SoC supports 1MHz, 2MHz, 4MHz and 8MHz bandwidth, can provide tens of Mbps throughput, and supports the transmission of high-definition video streams. These Wi-Fi HaLow SoCs offer 10 times the range, 100 times the area and 1000 times the capacity of traditional Wi-Fi solutions.
The IEEE 802.11ah-based Wi-Fi HaLow signal uses a narrow band in the unlicensed sub-1 GHz frequency band outside the highly congested 2.4 GHz traditional Wi-Fi band, penetrates obstacles more easily, and can extend beyond 1 km, connecting Remote IoT devices across residential, retail, office park, campus, warehouse and factory environments. Specifically developed for the Internet of Things, Wi-Fi HaLow supports the latest enterprise-grade WPA3 security standard, and a single access point (AP) can connect up to 8191 devices, simplifying network deployment and reducing costs.
Morse Microelectronics is sampling the smallest, fastest and lowest power Wi-Fi HaLow SoCs and modules for customer evaluation. Welcome to contact us.
